Merchandising Ideas

Did you know that while 76% of American households buy magazines, only 24% subscribe to them?

Obviously, consumers are turning to stores for their magazine consumption. To better sell your magazines, adapt some of these suggestions to your retailing practices:

• Keep magazines –especially those with hot-topic covers– near your cash register. Magazines are traditionally considered high-impulse, point-of-purchase sales so you don’t want them hiding in the back of your store.
  
• Cross-merchandise your magazines. In other words, keep select magazines near a topically related product.
  
• Include magazines in your window displays. Customers won’t know you carry them unless you show them.
  
• Magazines make inexpensive gifts. Remind your customers of this by grouping similarly themed titles together and displaying them as a great gift idea.
  
  

A Bookseller's Perspective

Magazines play an important role in identifying and branding your store. We recently spoke with Petra Serafim, the magazine merchandiser of Bookshop Santa Cruz in California, about her experience with merchandising magazines. Click here to read the interview.

To receive e-communications featuring the latest details about available and upcoming titles, send your account number to magorder.sales@ingramperiodicals.com.