How can Ingram Periodicals Inc. expand my magazine title to more retailers?
Your account executive can assist you in customizing a marketing package that works best for you. A comparative title and/or gap analysis can be used to determine potential markets for your title. Ingram also offers a variety of marketing programs to expand your title in specialty markets. These include e-blasts, sample copy mailings, and catalogs. Contact your account executive for details on these programs.
What do I receive for my annual marketing fee?
Your annual marketing fee creates several key opportunities for your title to be promoted to Ingram's growing retailer base. This includes cover art and a detailed description of your title in the Ingram Independent Retailer catalogs, which are mailed to 3,000 bookstores, libraries, and specialty retailers.
What promotions are available for my upcoming magazine issue?
Ingram offers a variety of chain and independent promotional opportunities throughout the year. These include in-store displays, e-blasts, and sample copy mailings. Your account executive will work with the sales and marketing department to determine the promotion that best matches your goals.
If I purchase an e-blast, can I get a copy when it is sent?
You will receive an electronic copy of your e-blast from your account executive.
How will my magazine listing appear in the "detailed description" section in the Independent Retailer catalog?
The most current bibliographic and image data available will be used in the catalogs. Please send your new title descriptions and images to your account executive no later than February 1.