Retailer Services - Magazines

Looking for a low-investment, high-profit, 100% returnable product?

Magazine sales are a win-win situation for everyone involved. Known for their low up-front investment and high profit per square foot, magazines are high impulse purchase items that increase store traffic and add substantially to your bottom line.

Consider these selling advantages:

Low Up-Front Investment – Magazine cover prices generally range from $2.95 to $9.95. You receive a discount off the cover price so there are minimal investment requirements.

High Profit per Square Foot – Because magazines may be effectively merchandised in a small amount of space, profits add up quickly.

100% Returnable – Not only is it inexpensive to start selling magazines, it is virtually risk free. For all unsold products, simply strip the covers and return them for full credit at your purchase price.

Enhanced Image – Magazines provide product information and ideas to your customers that help drive sales and make your store an information authority.

Consider these facts:

• More than $4.4 billion in magazines are sold annually at the retail level.
• 27% of the U.S. population accounts for 58% of all magazine sales.
• Magazines contain more than $8 billion in consumer ads, $10 billion in coupons, and hundreds of editorial articles that promote the products in your store.
• An average of 75 new magazines premier each month.
  
  

A Bookseller's Perspective

Magazines play an important role in identifying and branding your store. We recently spoke with Petra Serafim, the magazine merchandiser of Bookshop Santa Cruz in California, about her experience with merchandising magazines. As a large independent retailer, the store views magazine sales as pivotal to their success. Click here to read the interview.