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Publisher Services - Magazines

What We Offer
Magazine Marketing Services
Magazine Frequently Asked Questions

 

What retail chain accounts does Ingram Periodicals Inc. service?
Ingram is always growing its business with specialty retailers. Some of the leading retail chain accounts we service are Barnes & Noble, Borders, Hastings, Jo-Ann Stores, Michaels, Office Max, and Tower Records.

How can Ingram expand my title to more retailers?
Your Account Executive can assist you in customizing a marketing package that works best for you. A comparative title analysis can be used to determine potential markets for your title.

What marketing programs are available to expand my title to more retailers?
Ingram offers a variety of marketing programs to expand your title into specialty markets. These include account representative presentations, e-flyers, telemarketing campaigns, sample copy mailings, and catalogs. Contact your Account Executive for details on these programs.

What do I receive for my annual marketing fee?
Your annual marketing fee creates several key opportunities for your title to be promoted to Ingram’s growing retailer base. This includes cover art and a detailed description of your title in the Ingram Independent Retailer Catalog, which is mailed to 3,000 bookstores, libraries, and specialty retailers.

What promotions are available for my upcoming issue?
Ingram offers a variety of chain and independent promotional opportunities throughout the year. These include in-store displays, telemarketing, e-communications, and sample copy mailings. Your Account Executive will work with the Ingram Sales and Marketing Departments to determine the promotion that best matches your goals.

In the Independent market, can you tell me how my title will be sold to the retailer for the rack program?
Regional Field and Inside Sales Representatives receive a list of eligible titles each month. The list specifies subject categories and includes relevant regional focus if available. Knowledgeable relationships enable these representatives to customize a magazine selection suitable for each store’s unique needs.